Insights

Websites can make or break a business, and catchy social media posts are becoming part of a company’s brand. Consumers look to websites and social media for company information, making the management of these digital assets crucial to a business’s success. While most companies put much effort into creating and…

Protecting your company’s trademarks is important to grow your brand and prevent other companies from trading off your hard-earned goodwill. Below are a few things to keep in mind when creating and protecting trademarks. Choosing a Trademark There are a number of considerations when choosing your company’s trademark.  Among other…

Does your website allow users to post content in any way (whether it be through a message board or even a simple comment or review), or do you link to other websites from yours? If so, you may be subject to liability for copyright infringement if the posted or linked…

When Victor and Cathy Moseley announced the grand opening of their new retail store in February 1998, they could not have imagined that their decision to name their business “Victor’s Secret” would culminate in a U.S. Supreme Court decision in their favor and a subsequent act of Congress. The Moseley’s…